The diamond doesn’t belong in the rough

Open the floodgates with O3 Internet Marketing

The Internet is a large place. Advertising on the Internet may seem near impossible with quite literally a trillion different websites all competing for ad spots. But Internet marketing can be one of the most effective advertising methods that your company uses.

With traditional methods of advertising, say the yellowpages or the newspaper, you’re broadcasting your advertisement to the entire customer base of those publications. 90% of those likely do not have the need for your good or service. In a sense, you’re wasting money advertising to 100% of the people when you only really want the attention of 10%.

Microtargeting is a special marketing concept that is only available with the Internet because we already know, in real time, what the audience is looking for.

For example, say someone searches google for “landscaping.” At that point, we know exactly what they’re looking for. If you have a landscaping business, you can pay to have your advertisement listed on Google’s search indices when a Google user enters keywords that you define. You can target “landscaping” or “Kentucky bluegrass” and gear an ad to appear with context sensitive verbiage. For the example of the bluegrass, you can write an advertisement offering your seeding services. You’re writing an ad that has everything to do with what the search user is looking for therefore increasing your ods of a conversion.

This is a wonderful concept because, in the first time in marketing history, you have an audience looking for your product or service instead of you looking for an audience to sell to. Half of your work is already done.

Pay-per-click advertising

The method of advertising described above is known as pay-per-click advertising, or PPC. Have you ever noticed that Google and other major search engines divide their index into two pieces. For the case of Google, try googling our example: landscaping. The section on the right is known as organic listings while the section on the right is known as sponsored listings. This advertising method uses the sponsored listings.

The listings on the right use a competitive system where each advertiser places a bid in the form of a cost-per-click to appear on the right. Your bid price, along with a few other varibales, determine where on that list you come up. When a search engine user clicks your ad, you are charged the amount you bid. That click is as qualified of a lead as you could get. They were searching for your product, you ad sold the click to them, now it’s time to convert the lead.

Cleared for landing

So where do the search engine visitors end up when they click your ad? We can route them to your homepage. Or we can route them to a subpage on your site dealing with, say Kentucky Bluegrass. But it’s far more effective to route them to what we call a landing page. A landing page is a specifically designed page to complement the advertisement the user clicked. This landing page should use language to further sell your product or service, but the page should prompt the user to act in a way which they give you their contact information. Without them volunteering this information, you have no way to complete a sale. It is generally a good idea to offer some sort of giveaway to prompt the user to give their contact information, say a free white paper, or a free consultation. This method will increase your chances of converting those ad clicks into potential leads.

If everything goes well, you will have targeted a keyword, displayed a context-sensitive ad, and led the click to a customized landing page that successfully prompts the user for their contact information. That is as qualified a lead as you could possibly get! Your chances for conversion are high, now complete the sale!

The cost of a click

The click cost depends upon your market. Medical Insurance Services, a client of O3 Strategies, is currently running a PPC advertising campaign targeting dependent health insurance. The online search market for health insurance is quite competitive. They are paying upwards of $5 or $6 a click which seems like a high number. The company, however, is making 300% on their online advertising dollars!

The key is not how much the clicks are, but how effective your campaigns are to convert those clicks into leads. With our proven record of putting together successful PPC campaigns, you can rest assured that your campaigns will give you the highest chances to make a return on your investment.

O3 recommends that you begin with a $1000 click budget for a one-month period. This budget and timeframe will give O3 all of the time and resources we need to really discover what keywords are working and which ones are not and which advertisments are working and which ones are not.

Cancel at anytime

No contracts. If you don’t see a return on investment after the first month, pull the plug. Our PPC services can be cancelled at anytime without penalty. So you have nothing to lose.

The full picture

Along with your $1000 click budget, there are also additional costs to create your advertising campaigns and setup your accounts with the major search engines. Your options are listed below.

Phase I: 30 days

The first 30 days will give us a great idea of what’s working with your campaigns and will allow us to make adjustments to maximize your ROI. Recommended click budget $1000. Campaign setup and keyword discovery (Google only), $2000. Landing page design $800. No click commissions.

Phase II: ∞

Phase I worked out really well and you have a bunch of new clients from your Phase I campaigns. Expand your campaigns to 2 other search engines to reach even more potential buyers. Your click budget is up to you. $2000 setup and keyword discovery. 20% click commission/month ($75 minimum).

The Phase Between

If you would like to stick with Google only, you’re more than welcome. No additional setup fees are required, however, a 20% click commission/month ($200 minimum) is activated.

Additional Landing Pages

If you purchased a landing page from us at $1000 and would like another, you’ll receive a $300 discount for the total price of $1200.

No contracts! Seriously!

You are not bound to honor a timed contract! Cancel at absolutely anytime!

Medical Insurance Services: A Case Study

We told you above that Medical Insurance Services is earning 300% on their advertising dollars with an O3 PPC advertising campaign. It works and it’s the easiest, cheapest, and most effective advertising method out there. It’s time for you to tap in, but if you’re cautious, read our case study and see how we’ve transformed a local Medical Insurance Company.

I’m interested! How do we start?

How about we start with a complementary consultation? We would like to come out and learn more about your business. We can then do some preliminary research to see if this will work in your industry. PPC is not for everyone and given we don’t bind you with a contract, it is not worth it for us to do all of the legwork to setup the campaigns if it’s not going to work for you when you can cancel at anytime. We are vested in your success. Make no mistake.

If you would like to schedule a consultation, fill out the form to the right and we’ll be in touch with you.