The word blog has had many meanings since it entered the everyday nomentclature in the early 2000s. Blogs can be quite different in style and substance: family blogs, personal blogs, sports blogs, food blogs, crazy (literally) people blogs, and finally professional and corporate blogs.

For the corporate world, blogs can have an underlying importance that many small business owners don’t know. Sure they’re useful for educating your client base or providing a format for information distribution, but well written, regularly updated blogs receive another benefit that could mean money: search engine rankings.

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