For the corporate world, blogs can have an underlying importance that many small business owners don’t know. Sure they’re useful for educating your client base or providing a format for information distribution, but well written, regularly updated blogs receive another benefit that could mean money: search engine rankings.

Most of the major search engines update their listings according to an incredibly complex formula that takes content into consideration and usually in a large way. For corporations, writing regular blog posts about industry topics and doing so with a mindset of which search terms are important to their search listings will yield results.

For a local real estate agent, writing regularly about their area’s real estate news and developments will get them listed higher for the terms relating to their industry. If done correctly and done with patience, they could be on page 1 of Google with the term ‘real estate agent.’ That could very well result in clients that the agent would not have otherwise gotten. After all, you are likely not to be able to find a more qualified website lead than someone who is searching your skill or product online.

Writing a blog does not necessarily mean you will get the search bump you desire. A mindful strategy of writing the right topics for the right people and syndicating in the right places will yield results.